Press Releases Press Releases
Project Acura ILX


In 2011, THR-W approached Gary Robinson (Acura Public Relations Manager) with a proposal to campaign two Acura ILXs in the 25 Hours of Thunderhill, as a way of showcasing Acura racing spirit and durability. THR-W focuses on endurance racing because of the teamwork, strategy and durability that is required to succeed. The team aspect of endurance racing gives many associates an opportunity to work together outside of their normal development roles.

Honda R & D associates foster relationships and expand their skills from endurance racing which can be directly applied to developing fun-to-drive and dependable road cars. Because the ILX is built in Indiana, it seemed like a great platform for THR-W, because the team could work with the factory and local development experts on the campaign.


  • Comments
Trackback URL: